One of the questions I often get asked is what the ATM deployment benchmark is. There is no industry defined answer to this question. From global ATM deployment perspective, North America and Western Europe have the most concentrated ATM deployment. These regions’ numbers can be used as the mature ATM deployment benchmark when comparing to other regions of the world. The following tables demonstrate the global ATM deployment as well as global ATM transaction volume.
Figure 1 – Global ATM Concentration (source: The World Bank)
Figure 2 – Number of Cash Withdrawals (source: Bank of International Settlements)
Based on the tables above and the information collected, I often make the following general recommendations to my clients.
- Most developed countries in North America and Western Europe has an above 100 ATM per 100,000 adult deployment rate. The 100 ATM per 100,000 adult rate can be used as the mature ATM deployment benchmark rate.
- Latin America region currently has a 50-100 ATM per 100,000 adult deployment rate. It has a great potential to grow ATM deployment rate.
- Cash Withdrawal transaction has the highest growth in Cash heavy (and Cash culture) regions, and Latin America region is one of them. Combined with increased ATM deployment rate in these regions, Cash Withdrawal transaction volume will likely continue to grow in Latin America region.
Contact me if you need more detailed bench-marking data.