One of the topics that keep surfacing up in discussion among we ATM’ers (the ones who live and breathe ATM) is if people still use ATM. With emerging technology, wouldn’t people be using ATM less and less now? Well the following stats settle the discussion (till it pops up again).
ATM usage rate has gone up every year even with new and emerging channels – Online Banking and Mobile channels. This is supported by national survey results as well as major financial institutions trend tracking results.
Figure 1 – Frequency of Using an ATM (Source: Mercator Advisory Group Customer Monitor Survey Series)
Figure 2 – ATM Transaction Trend Report
I am happy to discuss if you disagree.